RCR Announces Multi-Year Deal With SENIX Tools

Whether in the yard, in the shop, or in the pit stalls, the RCR team is prepared anywhere there is work to do with SENIX Tools, which are now recognized as the Official Power Tool of Richard Childress Racing. As part of the multi-year partnership, SENIX will be represented across the RCR organization on all cars in both the NASCAR Cup Series and the NASCAR Xfinity Series.

“As we explored the opportunity to partner with Richard Childress Racing, we could not think of another partnership that made more sense for SENIX Tools,” said Rocky Reynolds, vice president of sales and marketing for SENIX Tools. “RCR has such a rich tradition in the sport and is one of the most respected brands in the NASCAR Industry. Aligning SENIX with the RCR brand is exciting for our young brand. Once we started meeting the RCR team members to work through the details it became evident that not only do our brands align well, our company values and cultures were very similar and honestly that is what sealed the deal! We look forward to partnering with RCR for many years to come and we are honored to be “The Official Power Tool of RCR!”

SENIX offers a vast range of high-quality outdoor power equipment and handheld power tools, many of which will be integrated into the RCR shops, garages and pit stalls. www.senixtools.com

“We’re proud to introduce a new partner to the sport and look forward to helping SENIX Tools maximize their partnership within the sport,” said Torrey Galida, president of RCR. “SENIX is already seeing tremendous growth and success, and our race teams are benefitting firsthand by having access to their powerful tool lineup.”

To celebrate the partnership, SENIX Tools is offering fans 50% off a promo kit featuring the same blower that RCR uses in their pit stalls. Visit https://senixtools.com/collections/combo-kits/products/blax5-m-x5-cordless-58v-blower and input promo code RCR50 to save on a promo kit featuring a 58 Volt Max Cordless Blower, 2.5Ah lithium-ion battery, and 2A battery charger! (BLAX5-M). Backed with a 5-Year limited warranty on the tool and a 3-Year limited warranty on the battery and charger!

For more information and all that is going on at RCR, visit rcrracing.com.

YAT USA, Inc. (Your Advanced Technology) is an industry leader in electric and battery-powered outdoor power equipment manufacturing. Since launching in 2002, the company is dedicated to “becoming the most professional intelligent tool solution provider in the world.” YAT has innovation at its core and is committed to R&D and production of environmentally friendly and energy-saving products such as lithium-ion battery technology and low gasoline emission.

Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2023 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Sheldon Creed (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).


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