Silversport Joins BK Racing And Alon Day At Sonoma

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BK Racing announced today that Silversport will be an associate sponsor on the No. 23 EarthWater Limited Toyota Camry of Alon Day when he makes his Monster Energy NASCAR Cup Series debut this weekend at Sonoma Raceway. Silversport, co-founded by NFL Hall of Famer Franco Harris, produces clothing for the medical, fitness, fashion, and military markets that are specially designed to stay odor free.

“It means a lot to me to have the support of Franco and Silversport for my Monster Energy NASCAR Cup Series debut,” said Day.  “Silversport makes great products, and I hope to see them embraced by athletes around the world.”

“I’m very excited for Alon to make his Monster Energy NASCAR Cup Series debut, and I’m so glad that I can play a part in this historic event,” said Franco Harris. “I wish Alon and BK Racing the very best this weekend.”

“This is such an exciting week for BK Racing with Alon in the car for us at Sonoma,” said Doug Fritz, Chief Marketing Officer of BK Racing. “This is going to be a great weekend for the team, and I’m happy that we can have Silversport along for the ride.”


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