Who Is The Face Of NASCAR?

Jimmie Johnson

(WOMR file photo)

What NASCAR driver, do you think has become the face of NASCAR this year?

Many would think that it has to be Dale Earnhardt, Jr., voted the most popular driver in NASCAR for the last ten (10) years in a row. Many might think that, for 2012, it could have been “Blazingly Bad” Brad Keselowski.  After all, this young gun wrested the 2012 Sprint Cup championship away from the highly favored “Mr. Five-Time”, Jimmie Johnson!  The brothers Busch seemed to garner some of their share of traditional bad press!  But even with their notoriously bad behaviors, they still did not receive the majority of press time this season.

According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 28 seasons, #48 Jimmie Johnson received the most attention during this year’s NASCAR Sprint Cup Series broadcasts. Statistics reflect all live race telecasts and replays of the 2012 NASCAR Sprint Cup Series season:

Driver # of interviews Interview Time Mentions
Jimmie Johnson 90 1:14:48 7,744
Denny Hamlin 53 0:59:25 5,219
Brad Keselowski 69 1:06:50 5,059
Kyle Busch 21 0:14:24 4,840
Jeff Gordon 58 1:01:54 4,721
Tony Stewart 53 0:53:13 3,854
Dale Earnhardt, Jr. 54 0:54:11 3,422
Greg Biffle 27 0:22:57 3,338
Matt Kenseth 41 0:27:56 3,226
Clint Bowyer 43 0:44:00 3,131
Kasey Kahne 33 0:34:35 3,008
Kevin Harvick 18 0:26:50 2,624
Martin Truex, Jr. 24 0:26:15 2,444
Carl Edwards 35 0:36:08 2,358
Mark Martin 12 0:12:47 1,687

(Joyce Julius)

So there you have it!  “Mr. Five-Time”, Jimmie Johnson, received the most interviews (90), the most interview time, and the most mentions, 7,744, during the 2012 race season!


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