Hendrick Motorsports has extended its partnership with Valvoline Inc. (NYSE: VVV), a global leader in vehicle care and supplier of premium branded lubricants and automotive services, through 2027.
The new five-year agreement maintains Valvoline’s status as the Official Lubricants Partner of Hendrick Motorsports and as a major associate sponsor of the team’s full stable of Chevrolet race cars. America’s first motor oil brand will also continue as a primary sponsor of 2021 NASCAR Cup Series champion Kyle Larson (three races) and teammate William Byron (two races).
In addition, Valvoline will remain the presenting sponsor of the annual Randy Dorton Hendrick Engine Builder Showdown, a competition that brings together Hendrick Motorsports engine builders and Hendrick Automotive Group master technicians.
“We are tremendously proud of our partnership with Valvoline,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “Because of Valvoline’s commitment to quality and innovation, we’ve enjoyed great success together both at the track and in our dealerships. Extending the relationship will allow us to continue putting the very best products in our race cars and in the vehicles of our customers across the country.”
Since 2014, Hendrick Motorsports has earned a NASCAR-best three Cup Series championships (2016, 2020 and 2021) with Valvoline products in its Chevrolet racing engines. Off the track, Valvoline is the preferred lubricant of Hendrick Automotive Group, which operates 94 car dealerships across the United States. It is the largest privately held dealership group in the nation.
“The Valvoline team is thrilled to continue our partnership with Hendrick Motorsports and Hendrick Automotive Group,” said Heidi Matheys, senior vice president and chief marketing and transformation officer at Valvoline Inc. “Our decade-long relationship has driven success both on and off the track. We look forward to driving more wins with the amazing Hendrick organization in the future.”
Last year, Valvoline expanded its Hendrick Motorsports program to add primary sponsorship of Larson’s No. 5 Chevrolet Camaro ZL1 and Byron’s No. 24 team. The five annual primary races represented an increase of three over the three previous seasons (2018-2020). For 2022, the company has also added a sixth primary race and will be featured on the No. 24 Chevrolet for this weekend’s Cup Series event at Nashville Superspeedway.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. At the sport’s premier level, the organization holds the all-time records in every major statistical category, including championships (14), points-paying race victories (285) and laps led (more than 76,000). It has earned at least one race win in a record 38 different seasons, including an active streak of 37 in a row (1986-2022). The team fields four full-time Chevrolet Camaro ZL1 entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson. Headquartered on more than 100 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
ABOUT HENDRICK AUTOMOTIVE GROUP:
Representing 131 franchises and 25 manufacturer nameplates from the Carolinas to California, Hendrick Automotive Group is the largest privately held automotive retail organization in the United States. Headquartered in Charlotte, North Carolina, the company employs more than 10,000 people in its 94 dealership locations, 21 collision centers and four accessories distributor installers in 13 states. For more information, please visit HendrickCars.com.
Valvoline Inc. (NYSE: VVV) is a global leader in vehicle care powering the future of mobility through innovative services and products for vehicles with electric, hybrid and internal combustion powertrains. Established in 1866, the Company introduced the world’s first branded motor oil and developed strong brand recognition and customer satisfaction ratings over the years across multiple service and product channels. The Company operates and franchises approximately 1,600 service center locations and is the No. 2 and No. 3 largest chain in the U.S. and Canada, respectively, by number of stores. With sales in more than 140 countries and territories, Valvoline’s solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, and are offered at more than 80,000 locations worldwide. Creating the next generation of advanced automotive solutions, Valvoline has established itself as the world’s leading supplier of battery fluids to electric vehicle manufacturers, offering tailored products to help extend vehicle range and efficiency. To learn more, or to find a Valvoline service center near you, visit valvoline.com.
TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!