Yee Yee, a brand created by country artist Granger Smith, will serve as the primary sponsor for driver Brandon Jones for two NASCAR Xfinity Series races on his No. 19 Toyota Supra.
Yee Yee is based in Georgetown, TX just outside Austin, TX, the home of the much-anticipated inaugural Circuit of the Americas Road Course race. The debut of the Yee Yee entry will be at their home track on May 22, and they will be onboard again at the always exciting Xfinity Series playoff cutoff night race at Bristol Motor Speedway on September 17. Jones and Yee Yee see this as a great partnership opportunity and platform for cross-promotion activities to reach racing fans and further grow their brands.
“It’s always exciting to bring a new partner and unique brand like Yee Yee Apparel into the sport. Especially because I have been a customer of Yee Yee for years and I am a big fan of Granger Smith,” said Jones. “It just seems like a natural fit for me and my guys.”
Atlanta native Jones put an exclamation point on the best season of his career in 2020 with three Xfinity Series wins and his first career Truck Series win. He notched a career-high 10 top-five and 19 top-10 finishes. Jones’ rigorous training, race preparation regimen and track performance have provided strong momentum for this season of high expectations that includes being a top contender for the 2021 Xfinity Series Championship.
“Being able to partner with Brandon Jones for these races is a complete dream come true for our entire team” said Parker Smith, CEO of Yee Yee. “I can’t think of a better fit than having a Yee Yee car on the track with Brandon at the wheel. To me, NASCAR and their fans are about people who roll up their sleeves and get their hands dirty. They’re the heartbeat of America and that is what Yee Yee Nation is. Hard working men and women of integrity with a strong work ethic. We are honored to be a part of a sport that is so steeped in tradition.”
About YEE YEE:
For five years, the Smith brothers (Granger, Tyler and Parker) have meticulously built a sustainable lifestyle brand that caters to the Heartland. Stemming from the notorious catchphrase, “YEE YEE,” from singer/songwriter Granger Smith’s country boy alter-ego, Earl Dibbles Jr., the brand has become a symbol for all those who cherish hard work, American values, God, Country, family, and our flag. Through the close-knit relationship Granger has built with his fanbase and by listening carefully to them, the brothers have exponentially grown Yee Yee Apparel.
This is more than a family business. It is an authentic reflection of a collective passion these siblings share. Their mission, “to share our passion for the outdoors and living life to the fullest and to give back to organizations around the globe who are doing their best to make the world a better place.” Their hearts for philanthropy have resulted in over $255,000 in donations to charities they feel passionate about.
ABOUT GRANGER SMITH:
Over the course of his groundbreaking career, Granger Smith has amassed a massive and rabid audience now known as “Yee Yee Nation” built through heavy touring and grassroots fan engagement. He now has a social media following exceeding eight and half million along with more than one billion online video views. Signed to BBR Music Group’s Wheelhouse Records, Smith broke onto the national scene with Remington, an album that garnered him the No. 1 smash “Backroad Song.” Smith was also awarded a BMI Country Award for writing, producing, publishing and performing “Backroad Song” and followed it with the Top Five hit, “If The Boot Fits.” “Backroad Song” was one of the Top 10 Most Played Country singles of 2016 according to Mediabase and has been certified RIAA PLATINUM. His album When The Good Guys Win spawned the hit “Happens Like That” that has been certified RIAA GOLD. Not only has Granger stacked major accolades as an artist, but he also released his first-ever book If You’re City, If You’re Country, which immediately hit No. 1 on Amazon best-selling lists. Known as an artist but also for his alter ego, Earl Dibbles Jr., his family’s YouTube series “The Smiths” and his iconic outdoor apparel company, Yee Yee Apparel, Smith is a jack of all trades. Additionally, Granger and his wife Amber Smith started The River Kelly Fund to bring awareness and invest in children in need, arts and education, wildlife preservation, military, veteran and first responder assistance, donor affiliations, and many more organizations in honor of their son River Kelly Smith. Taking all of these experiences and channeling them into good, Smith is releasing his 10th studio album on September 25 called Country Things, Vol. 1, which ultimately showcases the man, the father, the performer and bona fide artist Smith has become.
TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!
