Kelley Blue Book, The Trusted Resource for vehicle pricing and valuations, has extended its sponsorship of Hendrick Motorsports and 2020 NASCAR Cup Series champion Chase Elliott with a two-year contract renewal.
In 2021 and 2022, Kelley Blue Book will be featured as a two-race primary sponsor and full-season associate sponsor of Elliott’s No. 9 team. The company’s association with Hendrick Motorsports began with a one-race primary sponsorship in 2014 and expanded to two races in 2016 when KBB.com joined Elliott for his rookie year.
Elliott, 25, will pilot the No. 9 Kelley Blue Book Chevrolet Camaro ZL1 1LE in the 2021 NASCAR Cup Series playoff races Sept. 11 at Richmond Raceway and Oct. 17 at Texas Motor Speedway.
“Chase is an extraordinary championship athlete who creates enormous excitement on and off the track, connecting with fans everywhere,” said Greta Crowley, vice president of marketing for Kelley Blue Book. “We’ve been proud partners alongside Hendrick Motorsports, and our organizations are both about driving results. Chase and Hendrick Motorsports strive for excellence, and we are looking forward to building an even stronger relationship with the team.”
In 2020, Elliott became the third-youngest driver in history to win a Cup Series title. At NASCAR’s top level, the Dawsonville, Georgia, native has already won 11 points-paying races and three consecutive Most Popular Driver awards. He has never missed the playoffs in his five full-time Cup seasons.
“Kelley Blue Book has supported me since I was a Cup rookie,” Elliott said. “They have been a big part of my career and our No. 9 team, and I’m proud we were able to deliver them a championship last season. Kelley Blue Book is a major partner for our program and for Mr. (Rick) Hendrick’s whole organization. I look forward to a lot more success with them in the years ahead.”
In addition to individual consumers, Kelley Blue Book’s variety of products and services are available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Partners include Hendrick Automotive Group, which utilizes Kelley Blue Book in each of its 131 automotive retail franchises across the United States.
“Kelley Blue Book is a key relationship for us,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “They believed in Chase when he was just starting in the Cup Series, and it has paid off with big wins on the racetrack and valuable business opportunities. We’re grateful for their terrific partnership in all aspects of what we do.”
ABOUT KELLEY BLUE BOOK (WWW.KBB.COM):
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.
ABOUT COX AUTOMOTIVE:
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s more than 27,000 team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of $21 billion.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 263 points-paying race victories and a record 13 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Kyle Larson, Chase Elliott, William Byron and Alex Bowman. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!