Henry Repeating Arms Partners With Cole Custer

Cole Custer

 Henry Repeating Arms, an American manufacturer of classic rifles and shotguns that is a world leader in the lever-action category, has partnered with Stewart-Haas Racing with Fred Biagi (SHR) in the NASCAR NXS by serving as the primary sponsor of driver Cole Custer and the No. 00 team in the CTECH Manufacturing 180 Aug. 23-24 at Road America in Elkhart Lake, Wisconsin.

“Made in America, or not made at all” is the motto of Henry Repeating Arms. Named after Benjamin Tyler Henry, who invented and patented the Henry rifle in 1860, Henry Repeating Arms has two manufacturing facilities – one in Bayonne, New Jersey, and the other in Rice Lake, Wisconsin, located approximately 290 miles northwest of Road America.

“Road America is a home race for us and we partnered with Cole Custer because of his success this season and because of the strong relationship we have with Haas Automation,” said Anthony Imperato, owner, Henry Repeating Arms. “We use made-in-America Haas CNC machine tools to manufacture our products, all of which come with a lifetime guarantee backed by our award-winning customer service.”

Custer is having a career year in 2019, leading the NXS with five wins and five poles. The victories have placed the 21-year-old from Ladera Ranch, California, into the NASCAR Playoffs for the third straight season.

“We’re enjoying a lot of success on the track and moments like this are how we are victorious off the track,” Custer said. “Henry Repeating Arms is a great customer of Haas Automation and we’re extremely proud to be representing them at Road America.”

Custer has made two career NXS starts at Road America, finishing in the top-10 each time. His best result at the 4.048-mile, 14-turn road course is fourth, earned in last year’s race.

“In road-course racing, the competition is more on the driver’s shoulders compared to your traditional oval-styled track,” Custer said. “You’re on the edge of your seat for the entire race, and even the smallest mistake can take you out of the race. I enjoy road-course racing and challenging my skills as a driver. I learned a lot in last year’s race at Road America and I’m looking forward to getting back there in my Henry Repeating Arms Ford Mustang.”

About Henry Repeating Arms:

Henry Repeating Arms is one of the leading rifle and shotgun manufacturers in the United States and a world leader in the lever-action category. The company motto is “Made in America, or not made at all” and its firearms come with a lifetime guarantee backed by award-winning customer service. The company is also known for its charitable endeavors under its Guns For Great Causes program, which focuses on ill children, both individual cases and children’s hospitals, veteran and wounded veteran organizations, Second Amendment and wildlife conservation organizations. The company currently employs 535 people and has 250,000 square-feet of manufacturing space in its Rice Lake, Wisconsin, and Bayonne, New Jersey facilities. The company is named in honor of Benjamin Tyler Henry who invented and patented the Henry rifle in 1860 – the first repeating rifle, the lever-action rifle, which is America’s unique contribution to international firearms design and is one of the most legendary, respected and sought after rifles in the history of firearms.


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