Rahal Letterman Lanigan Racing (RLL) announced today that Nissin Foods USA, the inventor of instant ramen, will be an associate sponsor of the team’s Indianapolis 500 entry for Takuma Sato, winner of the 2017 Indianapolis 500.
“It’s great to have Nissin Cup Noodles® support our Indy 500 program,’ said Takuma Sato, driver of the No, 30 Mi-Jack / Panasonic Honda for Rahal Letterman Lanigan Racing. “It is an amazing experience to challenge for the win in the Greatest Spectacle in Racing and I’m looking forward to sharing that with them.”
It is the first motorsports sponsorship for the company in the U.S. in its 60-year history although they have supported many different sports through the Ando Foundation that was established in 1983. The logo can be found on the nose of Sato’s race car and near his cockpit.
“We are extremely excited to be partnering with RLL and having the Cup Noodles brand introduced to millions of racing fans. Takuma Sato and Nissin Foods make for a winning team indeed,” said Michael Price, President & CEO, Nissin Foods USA.
The 103rd running of the Indianapolis 500 will take place on Sunday, May 26. NBC will begin race day coverage at 11 a.m. EST. For more information on the team or to view the preparation for the Indianapolis 500 from the team’s Digital Ally garage cameras, please visit www.rahal.com.
About Nissin Food Products Co. Ltd.
Nissin Food Products Co. Ltd. was established by Momofuku Ando in 1958, who invented the first instant ramen noodle to Japan. In 1970, they established Nissin Foods (USA) Co., Inc. in Gardena, California and introduced Top Ramen noodles– the first ever instant ramen launched in the United States. For over 60 years, Nissin Foods has been providing consumers with quick and delicious meal solutions.
In the U.S., Nissin Foods USA develops and markets a variety of products including Top Ramen®, Cup Noodles®, Cup Noodles Very VeggieTM, Hot & Spicy®, Chow Mein, Ramen Bowl, RAOH®, and Souper Meal®, uniquely positioning them to meet the needs of today’s busy lifestyles. The company’s corporate philosophy inspires commitment to taste, convenience and quality.
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Brownsburg, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, former CBS Late Show host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2019, the team will compete in their 28th year of open wheel competition and attempt to add to their 27 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 30 poles, 98 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 – Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. Since 2014, BMW Team RLL has competed in the GTLM class of the IMSA WeatherTech SportsCar Championship with a two-car program and has brought their total to 20 wins, 26 poles and 75 podium finishes as well as a second place finish in the Manufacturer, Team and Driver championships in 2015 and 2017. The team also participates in the 2018/2019 Jaguar I-PACE eTROPHY Series with a two-car program and has earned three wins in seven races to date. It is the world’s first production-based electric vehicle race series and is a support event to the FIA Formula E Championship.
TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!