Oscar Mayer will debut as a 2019 sponsor of the No. 6 Oscar Mayer Ford Mustang at the historic Daytona 500 on February 17, with driver Ryan Newman and Roush Fenway Racing.
The race will mark Newman’s Roush Fenway debut behind the wheel of the Oscar Mayer No. 6 Ford, and with NASCAR’s winningest owner Jack Roush, a two-time winner of the Great American Race (2009, 2012).
“The Daytona 500 is obviously one of the biggest and most iconic races in the world,” said Ryan Newman, driver of the No. 6 Oscar Mayer Ford Mustang and the 2008 winner of the Daytona 500. “And I can’t think of a better way to kick off the season and our partnership with Oscar Mayer; one of the most beloved brands in the world.”
“We’re honored to be a season-long sponsor of driver Ryan Newman and Roush Fenway Racing,” said Matt Riezman, Associate Director for Oscar Mayer. “We have big plans to support the sport and the No. 6 Oscar Mayer Ford Mustang this year and can’t wait to share our love for tasty Oscar Mayer bacon, cold cuts and hot dogs with NASCAR fans.”
Oscar Mayer will return as the primary partner on the No. 6 Ford at Phoenix on March 10 and will be featured as the primary sponsor on a number of races throughout the year. In addition, the iconic brand will serve as an associate partner on the No. 6 for the entire season. In each race, the No. 6 Ford Mustang will sport a different design scheme that celebrates Oscar Mayer’s quality offerings across bacon, hot dogs and cold cuts.
“A win in the Daytona 500 means so much in our sport,” added Newman, who will make his 18th start in the Great American Race. “I’m fortunate to have one Daytona 500 win under my belt and make no mistake, the goal is to put this No. 6 Oscar Mayer Ford in victory lane at Daytona next month.”
Newman, a native of South Bend, Indiana, becomes the fifth driver to pilot the No. 6 for Roush Fenway. The No. 6 Ford has visited victory lane 36 times, captured 41 poles and led over 11,400 laps under the Roush Fenway umbrella.