Joe Gibbs Racing (JGR) announced today the No. 20 Toyota Camry driven by 2017 Monster Energy NASCAR Cup Series (MENCS) Sunoco Rookie of the Year Erik Jones will carry DEWALT, Reser’s Fine Foods, Sport Clips Haircuts and Circle K for his sophomore season and first season back at JGR.
In his rookie season, Jones earned his first-career Cup pole, five top-five finishes, 14 top-10 finishes and led 310 laps. His best career finish came on August 19, 2017 at Bristol Motor Speedway where Jones won the pole and led 260 laps before finishing second to Kyle Busch. Jones became the first driver to win Rookie of the Year in all three of NASCAR’s top series capturing the title in 2015 in the NASCAR Camping World Truck Series (NCWTS), the same season he won the series championship, in 2016 in the NASCAR XFINITY Series (NXS) and 2017 in the MENCS.
“I’m really excited to not only get back to JGR, but to get back on track in 2018 and continue building on the success Chris Gayle and I had in 2017,” said Jones. “We were able to accomplish the goal of winning Rookie of the Year in 2017 and we’ve set some big goals for this year. With great partners in DEWALT, Reser’s Fine Foods, Sport Clips and Circle K, I know that we have all we need to get the No. 20 in Victory Lane for my first Cup win and to make 2018 our best season yet.”
DEWALT enters their fourth season with JGR and will serve as the primary sponsor for the No. 20 Toyota Camry with Jones. With a strong history in the sport, DEWALT now teams up with the 2017 MENCS Rookie of the Year to continue building on their partnership that started in 2016. During the 2016 season, Jones visited victory lane in the DEWALT colors at Iowa Speedway on July 30 and were with Jones when he claimed the 2016 NXS Sunoco Rookie of the Year title.
“Like the people who use our tools, Erik is tough, dedicated and driven by results – we’ve witnessed his growing success and feel he absolutely represents the ‘DEWALT GUARANTEED TOUGH’ philosophy. Erik will play a pivotal role in telling the DEWALT story across our digital and social channels,” said Mike Simpson, CMO, Global Marketing, Stanley Black & Decker. “We look forward to an exciting partnership benefiting our tribes of DEWALT fans and customers.”
Reser’s Fine Foods
Expanding their partnership with JGR and Jones, Reser’s Fine Foods enters their sixth season with the team and third sponsoring Jones. For the 2018 season, Reser’s Fine Foods will make the move to the MENCS to sponsor Jones as the primary sponsor for multiple races and as an associate sponsor all season long. Since taking a chance on a rookie driver in 2016, the duo has visited victory lane twice (Dover International Speedway – May, 14, 2016; Bristol Motor Speedway – April 22, 2017) and earned the 2016 NXS Rookie of the Year title.
“Our sponsorship provides the opportunity to connect with the loyal NASCAR fan base,” states President Mark Reser. “This will be our third year sponsoring Erik and we continue to be impressed with him both on and off the track.” Reser adds, “With a 38-week season that races in over 20 of our biggest markets, this sponsorship provides a great year-round opportunity for our retail partners to drive excitement in the deli and meat department with in-store promotions, social media and show car sampling events.”
Sport Clips Haircuts
Continuing their long-standing partnership with JGR, Sport Clips Haircuts moves to the No. 20 Toyota Camry for several races during the 2018 season with Jones and their 10th season with JGR. The Georgetown, Texas based company sponsored Jones during his MENCS rookie campaign at Furniture Row Racing with their best finish of ninth coming during the July race at Daytona International Speedway.
“We have been supporters of NASCAR and Joe Gibbs Racing for many years and are excited to continue our relationship with them,” said Gordon Logan, founder and CEO of Sport Clips. “As we look to hit another important company milestone with reaching 1,800 stores this year, we are proud to have Erik as an ambassador for the Sport Clips brand. We were thrilled to be a part of Erik’s rookie year in 2017 and can’t wait to see what he does this race season.”
For their second year with JGR, Circle K will continue their partnership with the No. 20 team as Jones takes over the driver seat. Circle K ended the 2017 season on a high note visiting victory lane at Phoenix International Raceway with the 20 team.
“At Circle K, we are excited to continue our sponsorship, for the second year, with the Monster Energy NASCAR Cup Series, especially with the talented Erik Jones driving the No. 20 Toyota Camry,” said Kevin Lewis, Chief Marketing Officer at Circle K. “Our partnership with Joe Gibbs Racing team is a great opportunity to grow our mutual brand recognition and bring increasing awareness to NASCAR fans of Circle K’s easy visits and products for customers on the go.”
TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!