Tonight on Race Hub on Fox Sports 1, BK Racing and Gray Gaulding unveiled the No. 23 SunFrog Toyota Camry that will race this weekend at Phoenix International Raceway. SunFrog, one of the nation’s fastest growing apparel printing companies, will be joining the No. 23 Toyota team for multiple Monster Energy NASCAR Cup Series races this year, starting with Sunday’s Camping World 500.
“I’m very excited to be a spokesman for SunFrog, and represent them on and off the track” said Gray Gaulding. “NASCAR is an excellent way to drive brand awareness, and I’m happy that they’ve chosen the No. 23 Toyota to carry their brand.”
“Connecting with NASCAR fans, and having more people discover the brand has us excited,” said CEO Josh Kent. “But we’re equally excited about the business to business opportunities it is already creating. Utilizing the technology infrastructure of SunFrog.com, Sun Frog Wholesale is focused on revolutionizing the ordering and inventory management process and becoming a one-stop-shop for large brands looking to print, store, fulfill and deliver.”
“It’s been really great having Alan Cavanna and the FS1 guys come out to the BK Racing shop to help us announce this exciting new partnership,” said Doug Fritz, Chief Marketing Officer of BK Racing. “We are very eager to work with SunFrog and fully utilize the awesome B2B and brand building opportunities that NASCAR offers.”