It is no surprise that Target wants to greatly reduce its footprint in auto racing. They have withdrawn sponsorship from Chip Ganassi’s IndyCar team for 2017.
Target has just announced that it will reduce the amount of NASCAR races it serves as the primary sponsor of Chip Ganassi Racing’s #42 Chevy driven by Kyle Larson in 2017 to allow other companies to work with him. Target, which along with its handful of vendor partners has been Larson’s sole major sponsor since he joined NASCAR’s premier series, will still have the majority of races on the # 42.
Priore to this year Target had all the races covered with CGR, though it passes through a number of them annually to brands it works with like Energizer and Axe. The deal is part of a mutual agreement between CGR and Target.
Sources said the move frees up about 5-10 primaries worth of inventory on the #42’s 2017 schedule. Target’s deal expires on the NASCAR side after 2017, and the retailer ended a 27-year partnership on Ganassi’s IndyCar side after the ’16 season. So with this reduction of sponsorship for 2017, you can readily expect for Target to completely withdraw their interests at the end of 2017.
Rumor has it that Credit One, which sponsored CGR’s #1-Chevy of Jamie McMurray for five races in 2016, will be the primary sponsor for Kyle Larson on he #42 Chevy for a few races in 2017
TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!
