Roush-Fenway Announces A Multi-Year Deal With SunnyD

Ricky Stenhouse, Jr
You will find no ‘purple stuff’ in the No. 17 team’s cooler at Roush Fenway Racing, as the team has announced a multi-year extension with SunnyD as a primary partner on the No. 17 NASCAR Sprint Cup Series Ford with driver Ricky Stenhouse Jr.  The iconic brand has served as the primary partner for Stenhouse in multiple races this season, including this weekend at the famed Brickyard 400 at Indianapolis Motor Speedway.

“We are very excited to have SunnyD extend its partnership on the No. 17,” said Stenhouse. “It’s a great brand and we have had a lot of fun this year promoting their product.

“I think the SunnyD paint scheme is one of the coolest looking cars on the track and I’m extremely happy that we will continue to see it on the track moving forward,” added Stenhouse.  “Now, we just need to put it in victory lane on Sunday and we can start a new tradition drinking a cold SunnyD in victory lane.”

In addition to the extension, SunnyD will serve as the primary for Stenhouse in the October Sprint Cup race at Charlotte and in the NASCAR XFINITY Race in Phoenix later this season.

“SunnyD is extremely excited to extend its partnership with Roush Fenway Racing and Ricky Stenhouse Jr.,” said Henk Hartong, chairman & CEO of Brynwood Partners, owners of the Sunny Delight Beverages Co.  “The engagement we’ve seen this year with the incredibly loyal NASCAR fans has been tremendous and we plan on continuing to drive that success to retail.”

This season, Roush Fenway and SunnyD have teamed together in several unique social programs and promotions.  Stenhouse and teammate Chris Buescher, along with FOX personalities Kaitlyn Vincie and Andrew Doud, recreated the classic “Purple Stuff” SunnyD commercial.  Until the checkered flag falls at Indianapolis on July 24, fans are encouraged to submit their own version of the “purple stuff” vs. SunnyD spot using any social media channel with the hashtag #ShareaSunnyD.  Several lucky fans will win SunnyD prize packs.

Stenhouse and the SunnyD Ford Fusion will take the green flag for the Brickyard 400 this Sunday at 3 p.m. ET, with the race being televised live on NBCSN.

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Sprint Cup Series and NASCAR XFINITY Series competition with drivers Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne, Ryan Reed, Chris Buescher and Bubba Wallace. Now in its 29th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

About Sunny Delight Beverages Co.

Sunny Delight Beverages Co. (SDBC), based in Cincinnati, OH, is a leading producer, distributor and marketer of juices, juice drinks and flavored waters in North America.  Its brands include the market leading SunnyD juice drinks, Veryfine juices and drinks, and Fruit2O flavored and sparkling waters.  The company operates four plants across the U.S. that service both refrigerated and shelf stable distribution systems and supply a wide range of customers in the grocery, club, mass merchandise, convenience, dollar and drug channels.  For more information, please visit


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