HMS Inks 3M as A New Sponsor For #24!

Jeff Gordon

(WOMR file photo)

Hendrick Motorsports picked up another key ally on Tuesday, with the announcement that 3M will be the primary sponsor of Jeff Gordon’s #24 HMS Chevrolet in 11 NASCAR Sprint Cup races annually from 2015 through 2017.

The departure of 3M is a gigantic blow to Roush Fenway Racing, where 3M had been Greg Biffle’s primary sponsor. This adds insult to injury at RFR, following the announcement from Jack Roush that Carl Edwards will be departing the RFR fold at the end of this season, as well!

In addition to being Gordon’s primary sponsor for 11 races, 3M will be an associate sponsor the remaining 27 races, as well.

Last week, Hendrick announced that it had re-signed AARP’s Drive to End Hunger program to be Gordon’s primary sponsor for 13 races next season, down from 22 this year.

The 3M announcement fills out Gordon’s #24 car for next year. AARP will be the primary sponsor for 13 races, 3M for 11, Axalta for 10 and Pepsi and Panasonic for two races each.

According to a release issued Tuesday by the team, all five of 3M’s business units will participate in the new deal.


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