Kelley Blue Book, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, has joined Hendrick Motorsports as a primary sponsor of Dale Earnhardt, Jr’s #88 Chevrolet SS NASCAR Sprint Cup Series team in 2014 and 2015. The two-year agreement includes full-season associate sponsorship, which provides Kelley Blue Book prominent brand placement on the #88 race cars throughout the Sprint Cup schedule, and primary sponsorship of Earnhardt in one event annually. The 2014 season will be the first as a NASCAR team sponsor for Kelley Blue Book, a subsidiary of AutoTrader Group.
“I’m looking forward to our partnership with Kelley Blue Book,” said Earnhardt, who will drive the #88 Kelley Blue Book Chevrolet SS at Sonoma Raceway on June 22. “As a car enthusiast and dealership owner, I’ve trusted them for years for vehicle valuation and information. It’s exciting to work with a partner that’s new to the sport, and I’m proud Kelley Blue Book will be on board with the #88 team for their debut season in the NASCAR Sprint Cup Series.”
With just nine days left til the green flag drops at Daytona, it is time to strap into your favorite recliner, pull your gloves up, flip your visor down, and let’s go racin’!
UNTIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!