(WOMR file photo)
Andretti Autosport will announce a new primary sponsor Saturday to replace GoDaddy next season on the car currently driven by James Hinchcliffe.
As GoDaddy prepares for a global launch next year, its spending allocation had to be re-evaluated. GoDaddy currently sponsors the Stewart-Haas Racing #10 Chevy driven byDanica Patrick in NASCAR, and the Andretti Autosport #27 James Hinchcliffe in IndyCar. GoDaddy.com CEO Blake Irving decided IndyCar didn’t make fiscal sense. “We looked at our customer acquisition costs and it’s an audience size issue,” Irving said in a telephone interview with The Associated Press. “The customer acquisition costs between the web, between regular TV and between NASCAR and IndyCar, IndyCar is the most expensive acquisition vehicle we have. It was pretty expensive on a per customer cost.”
Despite the decision to leave IndyCar, Irving, who took over as CEO in January, said NASCAR remains a valuable market for GoDaddy. He also said the company is thrilled with its relationship with Patrick.
“We frankly love Danica, and think that Danica represents and personifies what GoDaddy represents small businesses and people who have ideas,” Irving said. “Here’s a woman who had an idea and went through the challenges to become a driver in a male dominated sport. She represents the idea that the totally impossible is possible and we love that kind of person. She’s going to be with us for an awful, awful long time.”(Associated Press)
The statement that Blake Irving, CEO of GoDaddy.com, makes regarding Danica Patrick representing, and personifying, what GoDaddy represents is somewhat unbelievable! In fact, analyzing that statement is quite puzzling. Is he really saying that his company represents a mediocre attempt at being successful? Does he mean that GoDaddy excels at being just an average, journeyman type company? Because if Danica Patrick represents, and is the personification of GoDaddy, then that doesn’t say much for that corporation, does it?
I am just saying…………………!
TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!