Harvick Taking Bud And Jimmy Johns With Him To SHR?

Kevin Harvick

(WOMR file photo)

According to an article written by Dave Moody on November 15th on his Godfather Motorsports.com web site, Kevin Harvick is taking the Budweiser and Jimmy Johns sponsorships with him when he migrates to Stewart-Haas Racing in 2014.

According to Moody:

Reports surfaced last week that Harvick will bolt from Richard Childress Racing at the conclusion of his current contract to race full-time for Stewart Haas Racing in 2014. And while neither Harvick, Childress, nor SHR co-owner Tony Stewart have confirmed the move, a spokesman for Stewart admitted the team would love to sign a driver of Harvick’s caliber, if he were to become available. Now, multiple sources speaking on the condition of anonymity say that when the move comes, it will also include the sponsors that backed the No. 29 team in a combined 26 races this season; 20 for Budweiser and six for Jimmy John’s.
Budweiser’s parent company, Anheuser Busch, has traditionally chosen to align itself with individual drivers, rather than race teams. In the past, Budweiser has backed an all-star roster of drivers that includes former NASCAR Sprint Cup Series champions Terry Labonte, Darrell Waltrip and Bill Elliott, along with Geoff Bodine, Ken Schrader, Ricky Craven, Dale Earnhardt, Jr. and Kasey Kahne. In Harvick, sources say the company believes they have a “man’s man” type of driver who appeals to the brand’s core demographic group.
As a result, A-B has reportedly agreed to accompany Harvick when he changes teams at the end of the 2013 campaign. Jimmy John’s has been a NASCAR sponsor since 2009, when it debuted on the quarter panels of Kevin Harvick, Inc.’s No. 33 Nationwide Series entries. They moved to Harvick’s RCR-owned Sprint Cup Series Chevrolet when KHI closed its doors at the end of last season. (godfathermotorsports.com)


This revelation is very interesting!  Now the next possibility would be that, now that the cat’s out of the bag, will Harvick, RCR, and SHR try to come up with a deal that may let Harvick “run” to the SHR stable earlier, rather than be a lame duck with RCR for 2013?

Stay tuned race fans, this could get very interesting in the off-season!



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