(photo courtesy KBM)
Kyle Busch Motorsports announced that it has signed a multi-year agreement with Monster Energy Company as primary sponsor of the team’s #54 Monster Energy Camry in the NASCAR Nationwide Series. Team owner Kyle Busch, the all-time race winning driver in the history of the NASCAR Nationwide Series, will share driving duties with his brother Kurt Busch, the 2004 NASCAR Sprint Cup Series Champion. Kyle will drive the season-opening race at Daytona International Speedway and the subsequent four races through California before splitting the balance of the season with Kurt.
The team’s goal will be to capture an Owner’s Championship in its inaugural race season, similar to the Owner’s Championship accomplished by KBM in its first full season in the Camping World Truck Series in 2010. The development of this duo as teammates fits perfectly for primary team sponsor Monster Energy, who forgoes traditional forms of advertising and instead seeks brand exposure through the use of Extreme Athletes. With Monster Energy looking for increased presence across the NASCAR fan base, the company identified the Busch brothers as the drivers that best fit its family of Monster Energy Team Athletes.
To complement the driver lineup, and ensure a strong competitive advantage, KBM brings industry veteran and winning crew chief Mike Beam into the fold as the #54 Monster Energy Camry team leader. Beam is a long-time fixture in NASCAR who has accomplished career victories across all three major touring series. At an early age, Mike became a successful contributor towards a variety of competitive racing organizations including Petty Enterprises and Roush Fenway Racing.
This announcement is very interesting! With the new KBM entry into the Nationwide Series, it will combine the efforts of two of the most polarizing, and talented young race car drivers in the NASCAR Sprint Cup garage. However, both brothers exhibit a very volatile, unfettered, and at times extremely unfocused attention span!
In light of this past season’s peculiarities, when both brothers ran afoul with the media, their sponsors, and at times with their car owners, it is worth keeping an eye out for just where these two brothers lead this race team! KBM could possibly take the Nationwide Series by storm, just as was the case when KyBu entered into the Camping World Truck Series just a few short years ago.
What are your views on KBM’s entry into the Nationwide Series?
TIL NEXT TIME, I AM STILL WORKING ON MY REDNECK!