(photo courtesy Leon Hammack)
Two-time Sprint Cup Series champion Tony Stewart is searching for a new sponsor for the 2011 season. Old Spice, a brand of Procter & Gamble which serves as primary sponsor of Stewart’s #14 Chevy in 14 races this season, confirmed Sunday it has decided not to renew its sponsorship.
“Based solely on a change in our marketing strategies, the Old Spice contract with Tony Stewart and Stewart-Haas Racing will expire at the end of 2010 and will not be renewed,” Mike Norton, Old Spice Brand spokesman, said in a statement. Office Depot will continue as a co-primary sponsor of the #14 next season and SHR spokesman Mike Arning said the organization has already started a search for a new sponsor. (Charlotte Observer)
The woes of Corporate America are still plaguing the race teams as the “sponsorship game” is getting tougher and tougher to play! What company will replace Old Spice as one of SHR’s primary sponsors?
TIL NEXT TIME, I AM STILL WORKING ON MY REDECK!