Stewart Looses Old Spice Sponsor After 2010

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(photo courtesy Leon Hammack)

Two-time Sprint Cup Series champion Tony Stewart is searching for a new sponsor for the 2011 season. Old Spice, a brand of Procter & Gamble which serves as primary sponsor of Stewart’s #14 Chevy in 14 races this season, confirmed Sunday it has decided not to renew its sponsorship.

“Based solely on a change in our marketing strategies, the Old Spice contract with Tony Stewart and Stewart-Haas Racing will expire at the end of 2010 and will not be renewed,” Mike Norton, Old Spice Brand spokesman, said in a statement. Office Depot will continue as a co-primary sponsor of the #14 next season and SHR spokesman Mike Arning said the organization has already started a search for a new sponsor. (Charlotte Observer)

The woes of Corporate America are still plaguing the race teams as the “sponsorship game” is getting tougher and tougher to play!¬† What company will replace Old Spice as one of SHR’s primary sponsors?

TIL NEXT TIME, I AM STILL WORKING ON MY REDECK!

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